ICELL TX COMERCIO LTDA ("iCell TX," "we," "us," or "our"), registered under CNPJ 48.316.458/0001-80, is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit our store, use our website, make purchases, or interact with our services and communications.
We comply with the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13,709/2018), the Brazilian Consumer Defense Code (CDC, Law No. 8,078/1990), the E-Commerce Decree (Decreto No. 7,962/2013), and applicable regulations governing electronics retail and consumer data protection in Brazil.
Company: ICELL TX COMERCIO LTDA
CNPJ: 48.316.458/0001-80
Address: Ar. Alfredo José Pinto, 1640, Ap. T 21, Andar 1, Bl. Morada do Sol, Bl 13, Fazendinha, Curitiba – PR, 81320-180, Brasil
Contact: contact@icelltx.com.br
We may collect the following categories of personal data depending on how you interact with us:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, CPF, date of birth | Purchases, invoicing, warranty |
| Contact Data | Email, phone, delivery address | Communication, delivery, support |
| Financial Data | Payment method, installment plan, transaction records | Payment processing, financing |
| Purchase Data | Products bought, serial numbers, order history | Warranty, support, recommendations |
| Technical Data | IP address, browser, device type, OS | Security, analytics, optimization |
| Service Data | Installation requests, support tickets, trade-in info | Service delivery, quality assurance |
| Preference Data | Wish lists, product alerts, brand preferences | Personalization, marketing |
Product Registration & Warranty: When you register products or activate warranties, we may collect device serial numbers, model information, and purchase details. This data is shared with manufacturers solely for warranty validation purposes and is subject to the manufacturer's own privacy policy.
Sales & Orders: To process purchases, manage payment installments, issue invoices (Nota Fiscal), arrange delivery and installation, and handle returns or exchanges under the CDC's consumer protection provisions.
Warranty & Support: To register products with manufacturers, process warranty claims, provide technical support, manage repair services, and coordinate our trade-in program.
Communication: To send order confirmations, delivery tracking, payment reminders, and with your consent, promotional offers, product launch announcements, and personalized recommendations based on your interests.
Service Delivery: To schedule and manage professional installation services (TVs, sound systems, air conditioning, smart home devices), including sharing relevant details with our certified installation partners.
Legal Compliance: To comply with tax obligations (invoice issuance and retention), consumer protection regulations, and other applicable Brazilian laws.
Security & Fraud Prevention: To detect and prevent fraudulent transactions, protect against unauthorized access, and ensure the security of payment processing.
In accordance with Article 7 of the LGPD, we process your data under the following legal bases:
Contract Performance: For processing purchases, managing delivery, activating warranties, providing installation and repair services, and fulfilling our obligations under the sale agreement.
Legal Obligation: For Nota Fiscal issuance, tax compliance, consumer protection record-keeping, and regulatory reporting requirements.
Consent: For marketing communications, promotional offers, product recommendations, price alerts, and the use of non-essential cookies for advertising purposes.
Legitimate Interest: For fraud prevention, service improvement, basic website analytics, and customer relationship management, provided these do not override your fundamental rights and freedoms.
We do not sell, rent, or trade your personal information. We may share data only under these circumstances:
Payment Processors: Secure payment gateways and financial institutions that process transactions, installment plans, and credit card payments in compliance with PCI-DSS standards.
Product Manufacturers: Brand partners for warranty registration, product recalls, and authorized service coordination. Only information necessary for these purposes is shared.
Delivery & Installation Partners: Logistics companies and certified installation technicians who require your address and scheduling preferences for service delivery. These partners are contractually bound to protect your data.
Service Providers: Trusted third parties assisting with website hosting, email communications, CRM systems, and analytics platforms, bound by data protection agreements.
Legal Authorities: When required by law, court order, or governmental authority, including tax reporting and consumer protection compliance.
All third-party providers are carefully vetted and contractually required to maintain appropriate technical and organizational security measures in compliance with the LGPD and applicable regulations.
We retain your personal data only for as long as necessary to fulfill its purpose or as required by law:
Purchase & invoice records: Minimum 5 years (tax legislation). Warranty records: Duration of warranty period plus 5 years (consumer protection). Customer account data: Duration of active relationship plus 5 years. Marketing consent data: Until you withdraw consent. Website analytics: Maximum 26 months in aggregated form. Support tickets: 3 years after resolution.
Upon expiration of retention periods, data is securely deleted or irreversibly anonymized.
Under the LGPD, you have the following rights regarding your personal data:
Confirmation & Access: Confirm whether we process your data and access a copy of it in a clear and complete format.
Correction: Request correction of incomplete, inaccurate, or outdated data.
Anonymization, Blocking, or Deletion: Request anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data.
Data Portability: Request transfer of your data to another service provider in a structured, commonly used, and machine-readable format.
Consent Withdrawal: Withdraw consent at any time without affecting the lawfulness of prior processing. This includes unsubscribing from marketing communications.
Information on Sharing: Request information about which third parties have received your data.
Objection: Object to processing based on legitimate interest if you believe your fundamental rights are being violated.
To exercise any of these rights, contact us at contact@icelltx.com.br. We will respond within 15 business days. Certain data may be retained as required by tax and consumer protection laws even after a deletion request.
Our website uses cookies and similar tracking technologies:
Essential Cookies: Required for website operation, shopping cart functionality, and secure checkout. Cannot be disabled.
Analytics Cookies: Help us understand browsing patterns, popular products, and site performance to improve your shopping experience.
Preference Cookies: Remember your settings such as recently viewed products, wish list items, and display preferences.
Marketing Cookies: Used to deliver personalized promotions and retarget advertisements across platforms. Activated only with your explicit consent.
You can manage cookie preferences through your browser settings or our cookie consent banner at any time. Disabling non-essential cookies will not affect core website functionality.
We implement comprehensive security measures to protect your personal data, including SSL/TLS encryption for all website interactions and transactions, PCI-DSS compliant payment processing through certified gateways, role-based access controls limiting data access to authorized personnel, regular security audits and penetration testing, encrypted storage for financial and sensitive personal data, employee training on data protection protocols and incident response, monitoring and logging of access to personal data systems, and physical security measures at our retail and administrative locations.
Financial data such as credit card numbers are processed exclusively by PCI-DSS certified payment partners and are never stored on our own servers.
Your data may be transferred outside of Brazil when using international cloud hosting, analytics, or email service providers. In such cases, we ensure appropriate safeguards are in place in accordance with Chapter V of the LGPD, including standard contractual clauses, adequacy decisions by the ANPD (National Data Protection Authority), or your explicit and informed consent.
Our products and services are marketed to adults. We do not knowingly collect personal data from children under 18 years of age. Purchases made by minors must be authorized by a parent or legal guardian, and all data is collected from the responsible adult. If we become aware that we have collected data from a child without proper parental consent, we will take immediate steps to delete it in compliance with the LGPD and the Statute of the Child and Adolescent (ECA).
We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal requirements. Significant changes will be communicated through our website, email notification, or in-store notices. The "Last updated" date at the top of this policy will always reflect the most recent revision. We encourage you to review this page regularly.
For privacy questions, concerns, or to exercise your data protection rights:
ICELL TX COMERCIO LTDA
Ar. Alfredo José Pinto, 1640, Ap. T 21, Andar 1
Bl. Morada do Sol, Bl 13
Fazendinha, Curitiba – PR, 81320-180, Brasil
Email: contact@icelltx.com.br
CNPJ: 48.316.458/0001-80
You also have the right to file a complaint with the Brazilian National Data Protection Authority (ANPD — Autoridade Nacional de Proteção de Dados) at www.gov.br/anpd if you believe your data protection rights have been violated.